New standard to Modern Gentleman: When to use an emoji?!
- Hannah Zihan Zhao
- Jun 16, 2016
- 2 min read
Who uses what emoji and when? These questions reflects one's personality and the stereotypes our society holds.
Which manners maketh the (modern) gentleman? Rupert Uloth has the definitive list. In the list, the 28th rule is: Knows when to use an emoji. It is surprising that a british lifestyle magazine covered that for a "gentleman". However, in the comments section you can still find the real reaction to that: "Knows when to use an emoji is WRONG, He never ever uses this crap" said Evi_Driehn.
Also, people retorting that a modern gentleman follows his own rules, not some lifestyle magazine's. So why emoji may be seen as a "crap"? An obvious reason might be Emoji raises with the trend of mobile texting, and it was the young people who were using emoji firstly. Some marketing reports found Emoji has the stereotype of 'childish symbols'.
A new report from eMarketer found mixed results. Some 39% of respondents thought that emoji use was fun, another 18% thought it normal and 13% said it was relatable. Still another 23% found the use of emojis in marketing as childish (12%) and inappropriate (11%).The report goes on to show whether males or females were more likely to have a positive perception of emoji use by brands and what age groups most appreciated the digital icons.
Within the actual emoji, according to a brand research (P&G), Almost half of 16-24 year old girls believe that female emojis are stereotypical. Nearly three quarters (70%) of girls believe they should not only be portrayed doing typically feminine activities such as getting their haircut or manicures, while the same proportion would like to see female emojis portrayed more progressively, including athletes, police and wrestlers.
The findings form part of the Always Confidence and Puberty survey conducted using Research Now Panels that surveyed a total of 1,002 females in the UK. There was a nationally representative sample group of 1,002 females aged 16 to 24 year old. The survey was implemented between the dates of January 13, 2016 through January 25, 2016.
I believe this is a factor that inspired Google (2016) promoting gender equality through emoji.
According to Google, the Unicode Emoji Subcommittee has agreed to add 11 new professional emoji, in both male and female options and with all the skin tones. That’s more than 100 new emoji to choose from.
And again, there are more emoji "rules" waiting for us to explore.
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